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The healthcare technology sector has experienced a constantly evolving international landscape in 2024. In an increasingly globalized and competitive world, companies in the sector are challenged by increasing competition, stricter regulatory barriers and the need to keep up with consumer expectations and technological advances. Despite these challenges, the healthcare market continues to show remarkable growth potential driven by innovation and expansion into new markets.
In this context, Pedro Lucendo, Hersill’s Head of International Sales, makes a positive assessment of the company’s performance in 2024, highlighting that “Hersill export continues on a very positive path of sustained growth”, which highlights the company’s success in its main markets. According to Lucendo, the Vitae 40 has been the product that has grown the most this year, being considered as a “unique product” that has the potential to continue generating great joys.
While the European Union remains Hersill’s main sales destination, Lucendo also notes the company’s interest in expanding into new horizons, mentioning that they are “negotiating entry into the U.S. market,” which represents an important opportunity for the company.
However, 2024 has also been a challenging year. Increased competition and more complex non-tariff barriers have made the market more competitive and demanding. Despite this, Pedro Lucendo sees many opportunities in markets such as Africa, Latin America, India, and the United States, which remain exciting projects for the coming year.
As for the sales team, Lucendo does not hesitate to acknowledge their efforts: “The sales team has to continue to trust in our possibilities in a market as complex as this, they have done a great job throughout 2024.” However, he stresses the importance of remaining prepared for the future, as “every day the difficulties will be greater.”
Healthcare technology continues to evolve at an accelerated pace globally, and with companies like Hersill’s ability to adapt to new market demands, its focus on quality and innovation, and its expansion into new territories, Hersill is well positioned to continue to grow and deliver effective solutions that improve people’s lives. The future is bright, and the company’s next steps, such as its entry into the U.S. market, are just the beginning of further expansion.
