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The #CodigoVida campaign is one of those communication actions with which you participate in the improvement of a sector, not only by the simple fact of publicizing the mission of your company in it, but also by having the opportunity to contribute to the improvement of such an important aspect as the quality of health care of patients.
Patients who are people whose lives can hang by a thread, who feel lost and weak in the face of an emergency situation that they do not understand and who find in the professional the person who gives them security, who knows their reality and knows how to attend to it.
Hersill has been working in the field of Urgencies and Emergencies for 50 years providing professionals with different products that help save lives. Among others, manual resuscitators (REVIVATOR), gas racks for ambulances (OSR), intelligent oxygen management system (INGAS), portable electric suction unit (V7), the emergency case (OXIVAC), pioneered in incorporating it in Spain in 1976, and the transport ventilator (VITAE 40), one of the most innovative products for its size and effectiveness, which facilitates its use in ambulances or health emergencies such as a natural disaster.
For this reason, from the communication department in Hersill, because of the involvement of our company in improving the tools of emergency and emergency care professionals, it was considered essential to publicize the work of the team of doctors, nurses and emergency technicians, whose vocation is constant, 24 hours, 7 days a week, 365 days a year. Professionals with unique qualities: quick in action and in decision making, empathetic and in continuous training.
To do this, we approached the Spanish Society of Emergency Medicine (SEMES) – founded in 1987, with a long history of providing support to the profession and its needs- in order to propose the impetus of a campaign. The idea was very well received from the first moment and, in addition, it was aligned with their communication strategy, so, with the help of this scientific society, we developed #Codigovida.
The main objective of the initiative has been to highlight the work of professionals and to make visible the need to recognize the specialty of Urgencies and Emergencies. An essential aspect that the general public should know for all that it involves, since the specialty will allow to carry out, among other actions, specialized training of quality, which will directly affect the improvement of the health care of patients.
The #CodigoVida campaign has materialized through different actions. On the one hand, the creation of a visual campaign identity in which all the specialties of Urgencies and Emergencies have been represented, audiovisual content and creativity for social media and mass media and the organization of the press conference on the occasion of the celebration of the World Day of Urgencies and Emergencies, last May 27th.
As “the icing on the cake” for the campaign we had the good fortune to be present, together with SEMES, at their 34th Congress held in the city of Seville, where we had the opportunity to tell the professionals about the initiative first hand, offering them a bottle and a plate made specifically for the campaign with the idea that professionals can join it and share it on social media to increase that visibility and media presence, so necessary to highlight their work and make known needs as essential as the specialty.
For Hersill, as a committed and involved company, this campaign has been a way to continue to express this paramount need to be united from all walks of life in the path of improving the quality of healthcare for patients, their well-being and health. We thank SEMES for opening the door to us in this initiative and for having had the opportunity to support them on this unique and unrepeatable journey.
+INFO All about the campaign here
